The Play Kits
The Play Gym
The Block Set
Safe and sustainable toys, built for years of play
Stage-based subscription | Ships every 2–3 months | Starting
at €84 per Kit
Safe and high-quality toys, built for years of play
Ships every 2–3 months | Starting at €84 per Kit
Designed by experts for your child’s developing brain.
Built to last
Our playthings are made from premium, durable
materials that can withstand years of playing
(knocking, pulling, dropping) and learning fun.
Made with sustainable organic, and natural materials
that are safe for your child, because creating
playthings for tiny hands and little mouths brings
an extra level of care.
We are committed to designing our playthings with
your child and the planet in mind. Here’s a look at
some of the sustainable materials we use:
FSC-certified, sustainably sourced wood
How it works
Start your subscription
Enter your child's birth date to determine your
starting Play Kit, select from 5 languages, and
choose your payment plan.
Receive your Play Kit
Play kits will automatically be delivered every
2–3 months, based on your child’s next
Unbox, play, grow
Designed for years of learning and fun, your child
will love revisiting toys as they grow to explore
them in new and different ways.
Free shipping | Cancel any time
What parents are saying
On all Play Kits in selected countries.
Skip or cancel any time
We make cancellation and returns hassle-free.
Lost parts promise
Missing or broken part? We’re happy to order you a
Available in English, German, French, Spanish, and
Dutch, Mon–Fri, 9 a.m.–5 p.m. CET
Press & Awards
“Baby toys have been taken to the next level, thanks to
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